Last updated: September 2026
This privacy policy explains how Mineral Balance (“we”, “us”, “our”) collects, uses and protects your personal information when you visit mineralbalance.co.uk. We are committed to handling your data fairly and in line with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).
Who we are
Mineral Balance is based in the United Kingdom and is the data controller for the personal information described in this policy.
If you have any questions about this policy or your data, please get in touch through our Contact Us page.
What information we collect and why
Newsletter
If you sign up to our newsletter, we collect your first name and email address so we can send you updates and articles. We rely on your consent to do this. You can unsubscribe at any time using the link in any email we send.
Contact form
If you contact us through our website, we collect the information you provide – usually your name, email address and message – so we can respond. We rely on our legitimate interest in replying to enquiries.
Accounts and comments
If you register for an account, we collect your username, email address and password (stored in encrypted form) so you can log in and access member content. If you leave a comment, we collect the information in the comment form along with your IP address and browser details to help detect spam. An anonymised string created from your email address may be sent to the Gravatar service to check whether you have a profile picture to display.
Online shop
If you buy from our shop, we collect your name, billing and delivery address, email address and phone number so we can process and deliver your order. We need this information to fulfil our contract with you and to meet our legal obligations, such as keeping tax records. Payments are handled securely by Stripe. We never see or store your full card details.
Security
Our security tools record IP addresses and activity such as failed login attempts to protect the website from attacks. We rely on our legitimate interest in keeping the website secure.
Cookies
Cookies are small text files stored on your device when you visit a website. We use:
- Essential cookies – needed for the website to work, such as remembering what’s in your shopping basket, keeping you logged in and remembering your cookie choices. These don’t require consent.
- Analytics cookies – Google Analytics helps us understand how visitors use the site, such as which pages are most popular. These are only used with your consent.
- Advertising cookies – see the Google AdSense section below. These are only used with your consent.
When you first visit, we ask for your consent before any non-essential cookies are used. You can change your choice at any time using the privacy settings link on our website, or by clearing cookies in your browser.
Advertising (Google AdSense)
This website uses Google AdSense, a service provided by Google, to display advertisements. Google and its partners use cookies and similar technologies to show ads based on your previous visits to this and other websites, to limit how often you see the same ad, and to measure how ads perform.
You can accept, reject, or choose which purposes and partners to allow when our consent message appears, and change your choice at any time. If you don’t consent to personalised advertising, you may still see ads, but they won’t be based on your browsing history. We rely on your consent as our lawful basis for using advertising cookies.
You can find out more about how Google uses information from websites that use its services at policies.google.com/technologies/partner-sites, and manage your ad preferences at myadcenter.google.com.
Affiliate links
Some articles contain affiliate links, including links to Amazon. If you click one and make a purchase, we may earn a small commission at no extra cost to you. When you click an affiliate link, the retailer may set its own cookies to track the referral. Their use of your data is covered by their own privacy policies.
Embedded content
Some articles include embedded videos or other content from websites such as YouTube. Embedded content behaves as if you had visited the other website, which may collect data about you, use cookies and track your interaction with the embedded content.
Who we share your data with
We never sell your personal information. We only share it with service providers who help us run the website, including:
- DreamHost – website hosting
- Google – analytics and advertising
- Stripe – payment processing
- Delivery companies – to deliver shop orders
We may also share information if required by law.
Some of these providers are based outside the UK, including in the United States. Where your data is transferred outside the UK, we rely on appropriate safeguards such as the UK International Data Transfer Addendum or the UK–US data bridge.
How long we keep your data
- Newsletter: until you unsubscribe.
- Contact enquiries: up to 12 months after our last contact with you.
- Accounts: until you ask us to delete your account.
- Comments: kept indefinitely so they remain visible, unless you ask us to remove them.
- Shop orders: 6 years, as required for UK tax records.
- Security logs: up to 90 days.
Your rights
Under UK data protection law, you have the right to:
- access the personal information we hold about you
- ask us to correct information that is wrong or incomplete
- ask us to delete your information
- object to or restrict how we use your information
- ask for your information in a portable format
- withdraw your consent at any time, where we rely on consent
To use any of these rights, please contact us through our Contact Us page. We will respond within one month.
If you’re unhappy with how we’ve handled your data, you can complain to the Information Commissioner’s Office (ICO) at ico.org.uk. We’d appreciate the chance to put things right first, so please contact us before going to the ICO.
Children
This website is intended for adults. We do not knowingly collect personal information from anyone under 16.
Changes to this policy
We may update this policy from time to time, for example when we add new features. The date at the top of this page shows when it was last changed.